Build a Recognizable, Ownable & Profitable Expert Brand

From Passion to Paid Authority: How We Built a Brand, Framework & Signature Offer That Elevates Her Expertise

Personal Branding: The Missing Piece for Experts & Thought Leaders

Personal branding isn’t just about a logo or website—it’s about owning your expertise, creating intellectual property, and becoming a sought-after authority. That’s exactly what we did for Adrian, who was blending in with other end-of-life doulas before our strategic transformation.

As a Masters Degree educator and professional speaker, I know how to communicate effectively. However, translating that into my marketing and website copy was a different challenge. Working with you made all the difference

Adrian A.

Client Background & Branding Challenges

Who is Adrian? Adrian Allotey, owner of You Are Not Alone, operates an elder care agency specializing in the golden years end-of-life doula services. However, despite her deep expertise, her brand was holding her back.

Branding Challenges:

The term “end-of-life care” deterred potential clients.
Her brand didn’t reflect her full expertise or the range of services she provided.
She lacked a framework or signature offer to establish her as a paid speaker and industry leader.
No structured system to differentiate her business from competitors.

Initial Assessment

Upon examining Adrian’s services, it became clear that end-of-life care was just one component of her extensive offerings. Adrian’s purpose-driven business was born from her personal experience with her grandmother, which we felt needed to be a cornerstone of her brand story. Additionally, Adrian’s background as an educator provided a strong foundation for creating a unique framework that she could own and educate others with.

How It Works:

A Step-by-Step Process to Brand Success

Your brand transformation is a process, not an overnight success. Each track allows time for both strategy and integration, ensuring sustainable growth. Choose a track that aligns with your current business goals and upgrade your brand to the next level.

Book a Call

We start with a strategy session where we assess your goals, brand positioning, and business needs.

Brand 11 Insights™ Deep Dive

An analysis across 11 key brand dimensions including industry experience, background, and brand archetypes.

Offer Development & Identity Mapping

Core offers, brand messaging, and positioning. We shape your brand story, mission, vision, and personas.

Strategic Reviews & Refinements

A detailed review process ensures each element—brand voice, framework, leadership style, visuals, logos, and service marks

Brand Asset Development

We map out the visual storytelling strategy in alignment with your brand identity. Our team works behind the scenes with designers and creatives to bring your vision to life.

Final Delivery & Access

Your entire brand strategy, visual assets, and messaging framework are delivered.

The Before & After: A Complete Brand Evolution

Before: Adrian blended into the elder care industry with a brand that lacked distinction. She had outgrew her original brand positioning.

After: She now owns a brand, framework, and system that position her as an industry leader.

More Recognition: Elevated from service provider to expert authority.
Increased Opportunities: More speaking engagements, media features, and client inquiries.
Stronger Brand Equity: An intellectual property-backed system she can present to lawyers, nurse practitioners, healthcare consultants, and medical professionals.

We reviewed everything back and forth through strategic Looms and Zooms.

Adrian often commented that she appreciated the Loom videos, as they allowed her to review and reflect on our discussions at her own pace. This iterative process ensured she was fully on board with the transformation and could see the value in each step we took.

Here’s what we discussed on Zoom calls and Looms:

Every Single Piece of Collateral: We meticulously reviewed all branding materials, ensuring consistency and alignment with her new brand identity.
Color Scheme Concepts: We explored various color schemes, settling on one that encapsulated the Four Seasons concept, which was an iterative process involving detailed feedback and refinements.
Business Card Layout and Design: We discussed and finalized the design for her business cards, incorporating the new color scheme and branding elements.
Logo Design: We created logos for both her personal brand and her business brand, discussing the rationale behind each design choice to ensure they resonated with her vision.
Mood, Vibe, and Voice: We talked about the desired mood and vibe for her brand, as well as the voice that would best represent her values and mission.
Image and Presentation: Adrian asked detailed questions about the image she wanted to create. We discussed the idea of a uniform to simplify her daily routine and ensure a consistent professional appearance.
Lookbook Creation: We put together a lookbook of image ideas, helping her visualize the new brand identity.

DELIVERABLES

60+ page Brand Blueprint, The Four Seasons of the Golden Years Framework, Visual elements for Speaker Brand and Business Brand, Brand PhotoShoot, Video

We took a three-phase approach to transform Adrian’s brand into an ownable, scalable expert brand:

The process was an integrating and iterative journey, and the Four Seasons concept truly came to life after our photo shoot. Before that, I developed Adrian’s detailed value ladder and mapped out her buyer’s journey, identifying potential objections and how to address them. We provided use cases for every section of her brand book to ensure clarity and practicality.

AI-driven branding, coaching, and marketing strategies to help businesses grow, enhance visibility, and attract high-value clients across industries.

WORKING HOURS

MON – FRI:

9:00am – 6:30pm

SAT – SUN:

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