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Not Just Another Therapist: How Candace Built a Brand That Stands Out

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Brand Process

Brand Transformation

Brand Collaboration

Deliverables

I had no idea how important branding was until I went through this process. April took the time to truly understand not just my work, but who I am as a person and a therapist.

Candace

Personal Branding: The Missing Piece for Therapists & Coaches

Branding isn’t just about colors and logos—it’s about defining your message, owning your expertise, and building trust with the right audience. That’s exactly what we did for Candace, a talented therapist who was struggling to market herself and attract aligned clients before her brand transformation.

Where Candace Started

A Passionate Therapist Without a Clear Brand

Candace had built a career transforming lives through therapy, but when it came to marketing herself, she felt lost. She had:

  • A basic Wix website that didn’t reflect her professionalism.
  • No clear client personas, making her messaging ineffective.
  • A lack of brand consistency across platforms.
  • No structured strategy for attracting or nurturing leads.

 

While she was delivering life-changing work, she struggled to communicate her value and connect with the right audience.

Branding Challenges:

  • The term “end-of-life care” deterred potential clients.
  • Her brand didn’t reflect her full expertise or the range of services she provided.
  • She lacked a framework or signature offer to establish her as a paid speaker and industry leader.
  • No structured system to differentiate her business from competitors.
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Brand Color Scheme for Candace Folden by April Gregory and Wonder Woman Marketing, part of the Premium Offer Service. The bright and cheery colors were meticulously crafted to enhance Candace's brand identity and reflect her unique personality

A Brand Strategy That Elevated Her Business

We took Candace from “just another therapist” to a recognizable, aligned brand that attracts the right clients.

Here’s how we did it:

Brand Development & Visual Identity

  • Created a cohesive brand identity, including a refined logo, color palette, and messaging framework
  • Developed a brand style guide to ensure consistency across all touchpoints.

The Impact: Candace’s new brand exudes trust, warmth, and professionalism—helping her stand out.

Customer Personas & Messaging Strategy

  • Conducted deep audience research to define her ideal client personas.
  • Mapped out her customer journey to craft messaging that resonates.
    The Impact: With a clear audience in mind, Candace’s marketing became more focused and effective.


Lead Magnet & Engagement Strategy

  • Designed a high-converting lead magnet: “10 Things to Avoid in Toxic Relationships.”
  • Launched a strategic Facebook ad campaign to attract leads.

The Impact: The campaign generated quality leads and engagement, proving the power of a well-crafted offer.

Premium Website Development

  • Transformed her outdated Wix site into a high-converting, professional website.
  • Optimized her site for trust-building, client inquiries, and lead generation

The Impact: Her website works for her—designed to attract and convert potential clients.

 

Thought Leadership & Content Strategy

  • Encouraged her to leverage her writing skills for consistent blog content.
  • Integrated blogging as a key part of her authority-building strategy.

The Impact: Candace now has a platform to connect, educate, and position herself as an industry leader.

Brand Consistency Across All Platforms

  • Aligned her website, social media visuals, and messaging for a professional, cohesive brand.
  • Ensured every touchpoint built familiarity and trust with her audience.

The Impact: Candace’s brand is now recognizable, making it easier for potential clients to find and remember her.

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DELIVERABLES

Candace Folden's Captivating Website, crafted by April Gregory and Wonder Woman Marketing as part of the Premium Offer Service. Experience the beauty and allure of a website designed to reflect Candace unique brand identity."
Brand Color Scheme for Candace Folden by April Gregory and Wonder Woman Marketing, part of the Premium Offer Service. The bright and cheery colors were meticulously crafted to enhance Candace's brand identity and reflect her unique personality

How It Works:

A Step-by-Step Process to Brand Success

Your brand transformation is a process, not an overnight success. Each track allows time for both strategy and integration, ensuring sustainable growth. Choose a track that aligns with your current business goals and upgrade your brand to the next level.

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We start with a strategy session where we assess your goals, brand positioning, and business needs.

Brand 11 Insights™ Deep Dive

An analysis across 11 key brand dimensions including industry experience, background, and brand archetypes. 

Offer Development & Identity Mapping

Core offers, brand messaging, and positioning. We shape your brand story, mission, vision, and personas.

 

Strategic Reviews & Refinements

A detailed review process ensures each element—brand voice, framework, leadership style, visuals, logos, and service marks

Brand Asset Development

We map out the visual storytelling strategy in alignment with your brand identity. Our team works behind the scenes with designers and creatives to bring your vision to life.

Final Delivery & Access

Your entire brand strategy, visual assets, and messaging framework are delivered.