Brand Energy: What People Really Feel About Your Brand
We’re taught that people buy with logic — but that’s only half the story. In truth, people buy with emotion. They buy based on energy — a feeling, a frequency, a resonance that tells them: “This is for me.” The mind might analyze, but the heart — and the body — decide.That gut feeling. That […]
From Story to System™: Turn Your Expertise Into a Personal Brand Framework
You’ve done the work. You’ve lived it. You’ve led others through it. But can you teach it? Can someone follow what you know — and trust that it works? In Beyond Story & Strategy: Redefining Personal Branding for 2025–2026, we talked about how personal branding is no longer just about the story you tell or […]
Beyond Story & Strategy: Redefining Personal Branding for 2025–2026
We’ve been taught to tell our story.We’ve been told to teach what we know.But in 2025–2026, personal branding is no longer just about your story or your strategy — it’s about how you lead people to believe, feel, and buy. Let’s be real: the personal branding space is loud, saturated, and evolving fast. For coaches, […]
