Brand Energy: What People Really Feel About Your Brand
We’re taught that people buy with logic — but that’s only half the story. In truth, people buy with emotion. They buy based on energy — a feeling, a frequency, a resonance that tells them: “This is for me.” The mind might analyze, but the heart — and the body — decide.That gut feeling. That […]
From Story to System™: Turn Your Expertise Into a Personal Brand Framework
You’ve done the work. You’ve lived it. You’ve led others through it. But can you teach it? Can someone follow what you know — and trust that it works? In Beyond Story & Strategy: Redefining Personal Branding for 2025–2026, we talked about how personal branding is no longer just about the story you tell or […]
Beyond Story & Strategy: Redefining Personal Branding for 2025–2026
We’ve been taught to tell our story.We’ve been told to teach what we know.But in 2025–2026, personal branding is no longer just about your story or your strategy — it’s about how you lead people to believe, feel, and buy. Let’s be real: the personal branding space is loud, saturated, and evolving fast. For coaches, […]
Branding for Education Leaders: Fix Hidden Friction & Grow
If you are an education leader looking to increase visibility, grow your impact, and build lasting trust, branding for education leaders is more essential than ever. Gone are the days of letting your SMARTS speak for themselves. Not today. Not in the age of misinformation., you’ve got to speak up. Educators […]
From DIY to Distinction: Why Your Brand Needs More Than Grit to Grow
There was a time when doing it all yourself made sense. You were launching something new. Testing your offer. Building a reputation. Getting visible however you could. In that season, DIY branding wasn’t a problem—it was a strategy. But if you’re still running on that same approach years later, there’s a good chance it’s now […]
What Is Brand Energy Psychology™ — and Why It Changes Everything
You’ve read the books. Taken the courses. Hired the coaches. You’ve got the strategy, the structure, the plan. But you’re still stuck. Not because you don’t know what to do. But because something in your energy won’t let you move forward. That’s where Brand Energy Psychology™ comes in. This Isn’t Woo. It’s Strategy With a […]
What Happens When Your Brand No Longer Fits?
You’ve grown. Your ideas have matured. Your voice is deeper. Your energy is clearer. But your brand and marketing? It still speaks for the version of you that no longer exists. What started as a vibe now feels like a cage. Your messaging sounds hollow. Your visuals feel off. And you’re secretly cringing at the […]
