Most founders waste thousands running full campaigns without knowing if the message, offer, or channel will convert. That’s not marketing — that’s gambling.
Solution (Anchored in Brand Intelligence Model™)
The Marketing Field Test takes one slice of your brand — an offer, a funnel, or a campaign — and runs it through a structured experiment. Powered by the Brand Intelligence Model™, it’s not guesswork. It’s controlled testing, designed to surface which lever will actually move your business forward.
Deliverables:
Clear test design: audience, channel, and offer hypothesis.
Small-scale campaign setup (ads, emails, or content, depending on need).
Real-time results tracking.
Debrief session with insight angles: what worked, what didn’t, and why.
90-day recommendations: scale it, tweak it, or kill it.
Proof (Insight Angles):
“Your content worked, but your CTA killed conversions.”
“Your ads got clicks, but your offer positioning confused buyers.”
“This channel isn’t where your buyers live — stop wasting time there.”
Scarcity / Urgency:
Limited to 3 field tests per quarter (because each requires hands-on monitoring).
Pricing depends on scope ($1.5K for light test, up to $4.5K for multi-channel).
