Personal Brand Strategy: Elevate Your Brand & Increase Visibility
Step Into Your Next Level of Authority & Influence
Your expertise and experience used to speak for themselves. But in today’s crowded market, strategic positioning, visibility, and branding are key to unlocking higher-value opportunities.
Position yourself as a recognized leader in your industry.
Your Brand is Your Most Powerful Asset
The Premium Brand Service is designed for coaches, consultants, entrepreneurs, and service providers who want a tailored, strategic approach to:
◻️Brand positioning that differentiates you in the marketplace
◻️Messaging clarity to communicate your unique value
◻️Business growth strategies aligned with your next-level goals
Through deep industry insights, competitive research, and my proprietary Brand 11 Insights™ Framework, you’ll:
✔ Gain clarity on your unique positioning
✔ Refine your messaging for impact
✔ Develop a marketing strategy that attracts opportunities
📌 The Result? Increased visibility, stronger brand authority, and greater profitability.
Not sure where to start? Book a strategy call
How We Elevate Your Brand & Position You for Success
Using a strategic, research-backed approach, we align your brand with:
Your vision | Industry trends | Your business growth goals
The Brand 11 Insights Framework
- Analyze your expertise, experience, strengths, and personal values
- Identify your unique brand position across 11 key dimensions
- Clarify your messaging to resonate with your audience
The Positioning Grid & Market Saturation Analysis
- Determine where you stand in your industry
- Assess market saturation
- Pinpoint your competitive edge
Competitive & Market Research
- Uncover industry trends & gaps
- Analyze competitors’ branding strategies
- Develop a distinct brand positioning strategy
The Brand 11 Insights Framework
- Analyze your expertise, experience, strengths, and personal values
- Identify your unique brand position across 11 key dimensions
- Clarify your messaging to resonate with your audience
The Positioning Grid & Market Saturation Analysis
- Determine where you stand in your industry
- Assess market saturation
- Pinpoint your competitive edge
Competitive & Market Research
- Uncover industry trends & gaps
- Analyze competitors’ branding strategies
- Develop a distinct brand positioning strategy
Personal Brand Positioning & Messaging
- Craft compelling brand stories that connects with your audience
- Develop messaging that reinforces your authority and differentiation
- Amplify it across social media, website, and client communications
Industry Shift & Personal Brand Pivot Strategy
- Pivot strategically without losing your credibility or past expertise
- Develop a new messaging framework that aligns with your growth
- Ensure your services and personal brand stay ahead of competitors
Offer & Revenue Expansion Plan
- Refine your signature services for higher-value positioning
- Create a scalable business model that increases profitability
- Package your expertise into premium frameworks, courses, or consulting offers.
What’s Included?
Every brand needs a strong foundation. The Base Personal Branding Package includes everything you need to establish your brand positioning and confidently market yourself as an authority.
Inner Power Track – Remove subconscious blocks & step into your new identity (Because positioning is as much about internal alignment as external strategy.)
- Brand 11 Insights™ Strategy – Define your core brand positioning
- Personal Brand Clarity & USP Development – Your true unique selling point
- Signature Offer Development – Structure high-value services for profitability
- 2-Hour Intensive Strategy Session
- Personal Brand Blueprint (30-50 page strategy guide) – A documented brand blueprint for implementation
- ✔12-Week Intensive → A structured brand development process where we refine your brand and hand it off for you to implement.
How:
- 12, one-on-one coaching sessions (weekly over 12 weeks)
- 12, 15-minute impromptu calls per quarter for support
Optional Add-Ons: 📸 Brand Photo Shoot (50 branded images)
🎥 Video Content Creation (1-hour shoot, short-form clips & brand video)
From Hidden Therapist to Recognized, Aligned Brand
Overview of Where She Started
Candice, a highly skilled therapist, had never marketed herself before. She relied on word-of-mouth referrals and had a basic free Wix website that didn’t reflect her professionalism or expertise. While she provided deeply transformational work for her clients, her online presence lacked the credibility, consistency, and polish needed to attract her ideal audience.
After: A fully aligned personal brand that showcases her credibility and value.
From Concept to a Standout Mobile Cigar Lounge Brand
Overview of Where He Started
An engineer transitioning from corporate, this client had a big idea—transforming an RV into a luxury mobile cigar lounge. However, he struggled to bring it to life. A previous graphic designer provided cookie-cutter concepts, ghosted him, and left him with nothing substantial to build his brand.
After: A high-end brand identity, strong market positioning, and a scalable business model.
From Death Doula to Expansive Thought Leader & Speaker
Overview of Where She Started
Adrian had labeled herself as a death doula, but after conducting Brand 11 Insights™ research, it became clear that she was so much more—a speaker, educator, and companion offering deep, holistic end-of-life support. However, her brand wasn’t reflecting her full expertise, and her positioning limited her visibility and opportunities.
From Unclear Branding to Bold, Aligned Leadership Coach
Overview of Where She Started
Judith was about to launch her business as “Kid Coaching”—except she didn’t coach kids. She was unsure how to position herself and lacked clarity on her brand identity. Coming out of coaching school, she knew she needed branding but didn’t know how to articulate her unique value or what truly set her apart. Something I could do is take those off
The Investment
Strategic Personal Brand Foundation
$4,500 ($1,500/month for 3 months)
12-Week Intensive → A structured brand development process where we refine your brand and hand it off for you to implement.
6-Month Integration Model → We build, launch, and integrate your brand while providing hands-on support and coaching along the way.
What’s Included:
✔ 12, one-on-one coaching sessions (weekly over 12 weeks)
✔ 12, 15-minute impromptu calls per quarter for support
✔ Behind-the-scenes brand development work (hours spent on your brand count towards coaching time)
✔ Brand Identity Development
Required Visual Identity Package for New Brands (+$500)
If you do not already have a professionally designed brand identity, this add on is required to ensure consistency and credibility in your brand presentation.
✔ Custom Brand Elements (Aligned with your personal brand positioning & strategy.)
✔ Curated Color Palette & Typography (Ensuring brand consistency across all platforms.)
If you already have a fully developed and professional brand identity, this requirement may be waived upon review.
Choose Your Growth Track: Personal Branding at Your Pace
Your brand transformation is a process, not an overnight success. Each track allows time for both strategy and integration, ensuring sustainable growth. Choose a track that aligns with your current business goals and upgrade your brand to the next level.
Personal Branding Core Track
Your Brand Foundation & Inner Work for Long-Term Success This track ensures your brand is built on a strong foundation with the right positioning, clarity, and strategy. It includes:
- Brand 11 Insights™ Analysis
- Personal Brand Clarity & USP Development
- Signature Offer Development
- Visual Identity Alignment
- 2-Hour Strategy Deep Dive
- Personal Brand Blueprint
$1,500/month for 3 month minimum
Speaker Authority Track
Speaking as a Marketing Tool & Thought Leadership Expansion This track is designed for entrepreneurs, consultants, and professionals who want to leverage speaking as a way to increase visibility, establish credibility, and attract new opportunities.
- Personal Branding Core Track+
- Keynote Speech & Thought Leadership Messaging Development
- Speaker assets development
- Visibility Strategy
$1,500/month for 6 months
Visual Authority Track
Establish a Strong, Recognizable Visual Presence Your brand visuals should reflect the power of your expertise and authority.
- Brand Photo Shoot (50 branded images for your library) + Video Content (1-hour shoot /convert clips into Shorts + 1 Brand Video)
- Creative Direction & Brand Aesthetic Guide
- Wardrobe Styling & Shoot Planning
- Personalized Brand Content Strategy for Social Media & Website
$2,500/ one time
Author Authority Track
Transform Your Knowledge into a Book, Course, or Thought Leadership Framework
This track focuses on leveraging your expertise to create intellectual property that establishes you as a thought leader. This is not about spending years writing a novel—it’s about strategically packaging your knowledge to contribute to your industry and build your authority.
- Personal Branding Core Track+
- Thought Leadership
- Book or Course Outline & Structure Strategy
$1,500/month for 6, 9, or 12 months
Marketing Transformation Track
Strategic Implementation for Brand Growth & Revenue Expansion
Once your brand foundation is in place, the next critical step is marketing. This track ensures that you integrate and execute the most effective strategies to accelerate visibility and business success.
Visibility & Profitability Strategy
- Optimized Sales Funnels & Conversion Strategies
- Content Marketing & Multi-Platform Growth Plan
- Monetization & Scalable Revenue Strategy
- $1,500/month for 6, 9 or 12 months
Is Personal Branding Right for You?
Strategic Personal Brand Foundation
This service is for high-level professionals, thought leaders, and entrepreneurs who are ready to establish market authority and increase visibility.
You’re Ready If:
- You want to clearly articulate your value & attract premium clients
- You feel stuck, invisible, or unclear about your brand positioning
- You’re an expert in your field but struggling with market visibility
- You want a scalable strategy that supports long-term growth
How It Works:
A Step-by-Step Process to Brand Success
Your brand transformation is a process, not an overnight success. Each track allows time for both strategy and integration, ensuring sustainable growth. Choose a track that aligns with your current business goals and upgrade your brand to the next level.
Book a Call
We start with a strategy session where we assess your goals, brand positioning, and business needs.
Brand 11 Insights™ Deep Dive
An analysis across 11 key brand dimensions including industry experience, background, and brand archetypes.
Offer Development & Identity Mapping
Core offers, brand messaging, and positioning. We shape your brand story, mission, vision, and personas.
Strategic Reviews & Refinements
A detailed review process ensures each element—brand voice, framework, leadership style, visuals, logos, and service marks
Brand Asset Development
We map out the visual storytelling strategy in alignment with your brand identity. Our team works behind the scenes with designers and creatives to bring your vision to life.
Final Delivery & Access
Your entire brand strategy, visual assets, and messaging framework are delivered.