Brand Energy: What People Really Feel About Your Brand
We’re taught that people buy with logic — but that’s only half the story. In truth, people buy with emotion. They buy based on energy — a feeling, a frequency, a resonance that tells them: “This is for me.” The mind might analyze, but the heart — and the body — decide.That gut feeling. That […]
From Story to System™: Turn Your Expertise Into a Personal Brand Framework
You’ve done the work. You’ve lived it. You’ve led others through it. But can you teach it? Can someone follow what you know — and trust that it works? In Beyond Story & Strategy: Redefining Personal Branding for 2025–2026, we talked about how personal branding is no longer just about the story you tell or […]
